Meta tags are HTML elements that provide information about a webpage to search engines and website visitors. They are placed in the head section of a webpage and are not visible to users unless they view the page source.
There are several types of meta tags, but the most commonly used ones are:
1. Title Tag:- This tag provides the title of the webpage and appears in search engine results as the clickable link to the webpage.2. Description Tag:- This tag provides a brief description of the webpage and appears below the title tag in search engine results.
3.Keywords Tag:- This tag provides a list of relevant keywords that describe the content of the webpage.
The use of meta tags in SEO is to provide information to search engines that helps them understand the content and relevance of a webpage. Search engines use this information to display relevant search results to users based on their search queries.
While meta tags are not a direct ranking factor, they can indirectly affect a webpage's ranking by improving click-through rates from search engine results pages. This can lead to increased traffic to the website and potentially higher rankings over time.
It's important to note that not all search engines use meta tags, and their impact on SEO has diminished over the years. However, including relevant and descriptive meta tags can still be beneficial for improving the visibility and click-through rates of a webpage in search engine results.