SEO (Search Engine Optimization) is needed for several reasons:
Increase website visibility: SEO helps increase the visibility of a website by making it more visible to search engines like Google, Bing, etc. This increased visibility can result in more traffic to the website.
Better user experience: SEO helps to improve the user experience of a website. This can be achieved through better navigation, faster page loading times, and relevant content.
Cost-effective: SEO is a cost-effective way to drive traffic to a website. While there are costs associated with SEO, they are generally lower than the cost of paid advertising.
Long-lasting results: The results of SEO are long-lasting compared to paid advertising, which stops working once you stop paying for it.
Competitive advantage: SEO helps businesses to gain a competitive advantage over their competitors by ranking higher in search engine results pages (SERPs).
Brand credibility: A high-ranking website in search engines builds trust and credibility among users, resulting in a higher likelihood of users clicking on the website.
In summary, SEO is needed to increase website visibility, improve user experience, provide a cost-effective way to drive traffic, provide long-lasting results, gain a competitive advantage, and build brand credibility.