The best places to put keywords in content for SEO purposes are:-
1. Title Tag:- Including the keyword in the title tag is one of the most important places to put it for SEO. This tells search engines what the page is about.
2. URL:- Including the keyword in the URL can help reinforce the page's relevance to the search query.
3. Headings and Subheadings:- Using the keyword in headings and subheadings can help reinforce the page's relevance to the query and make the content more readable.
4. First Paragraph:- Including the keyword in the first paragraph can help signal to search engines that the page is relevant to the query.
5. Throughout the Content:- Using the keyword throughout the content in a natural and meaningful way can help improve the page's relevance to the query. However, it's important to avoid overusing the keyword or keyword stuffing.
6. Image Alt Tags:- Including the keyword in image alt tags can help improve the page's relevance to the query and make the page more accessible for visually impaired users.
It's important to remember that keyword placement should be done in a natural and meaningful way that provides value to the reader, rather than simply for the sake of SEO. The focus should be on providing high-quality, valuable content that meets the needs of the target audience.