Keyword proximity is a metric used in search engine optimization (SEO) to describe the distance between two or more keywords in a piece of content. Specifically, it refers to how closely together the keywords appear in the text.
Search engines use keyword proximity as a factor in determining the relevance of a web page to a given search query. Pages that have the target keywords placed close together are considered more relevant to the query than pages where the keywords are scattered far apart.
Keyword proximity can be improved by strategically placing the target keywords close together in a natural and meaningful way within the content. However, it is important to avoid keyword stuffing, which is the practice of cramming too many keywords into the content in an unnatural way, as this can result in penalties from search engines.
Overall, keyword proximity is just one of many factors that search engines consider when ranking web pages, and it should be approached as part of a comprehensive SEO strategy rather than as a standalone tactic.